Iwan Streichenberger Joins Promethean as Chief Marketing Officer
Education industry leader appointed to lead the next wave of innovation
Blackburn, UK, 1st April 2008 – Promethean, a global leader in interactive classroom solutions, today announced the appointment of Iwan Streichenberger as Chief Marketing Officer (CMO). With more than 15 years global experience in marketing, sales, and strategy, Streichenberger will be responsible for driving the worldwide product and marketing strategy as part of Promethean’s global expansion.
“Iwan’s vast experience and success in the education and technology markets positions him as the right executive to lead Promethean’s product, marketing, and brand initiatives,” said Jean Yves-Charlier, Chief Executive of Promethean. “Our global commitment to education and proven track record providing innovative interactive classroom solutions is made stronger with Iwan’s appointment.”
Streichenberger’s extensive background includes executive roles in educational publishing, media and entertainment and technology, across markets incorporating Europe, South Africa and North America. Prior to joining Promethean, Streichenberger was President of Edusoft, a Houghton Mifflin Company. Under his tenure, Edusoft became the leading formative assessment software company in the United States, tripling in size in less than two years. Prior to Edusoft, Streichenberger held various management positions with Houghton Mifflin, Vivendi Universal, and Bain & Company.
Based in the United States, Streichenberger will be responsible for expanding Promethean’s leading interactive classroom portfolio, further increasing the company’s international brand position and developing a worldwide marketing organisation to support the company’s global growth objectives in the educational technology sector.
Promethean’s innovative interactive technology solutions have transformed teaching and learning in today’s digital era, positioning the company as a worldwide leader in education. Today, more than ten million children are being taught using Promethean interactive solutions in more than 90 countries.
“Promethean has built an amazing solution suite for transforming teaching and learning all over the world” said Streichenberger. “I look forward to being a part of Promethean’s next stage of development as we become truly global and meet the needs of students, teachers and education standards around the world.”
Streichenberger succeeds the interim CMO, Laurence Huntley, who will remain with Promethean as Consultant on Special Projects.
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Iwan Streichenberger
Iwan joined Promethean in April 2008 as Chief Marketing Officer. He is responsible for the company’s global expansion and worldwide marketing strategy, including international brand positioning and product management.
Prior to joining Promethean, Iwan was President of Edusoft, a Houghton Mifflin Company. Under his tenure, Edusoft became the leading formative assessment company in the United States, tripling in size in less than two years. Previously, Iwan managed Houghton Mifflin’s global strategy and M&A activity throughout its LBO sponsored by Bain Capital, Blackstone and Thomas H. Lee. During these years, Iwan was actively involved in the aggressive turn-around of Houghton Mifflin leading to its successful sale in 2006. Prior to this role, Iwan was Chief Operating Officer of Vivendi Universal’s European online gaming portal.
Iwan started his career as a consultant with Bain & Company. He earned his Bachelors and Masters degrees in Finance and Strategy from ESCP-EAP in Paris.
Iwan is married with one child. He has served on the board of the Software and Information Industry Association (SIIA) and the French-American Chamber of Commerce of San Francisco (FACCSF).
About Promethean
Promethean is a global leader in interactive learning technology that empowers teachers to engage, educate, assess and motivate learners. Developed by and for educators, its award-winning products help teachers to prepare digital lessons quickly and with greater ease. The technology enables them to create, customize and integrate text, web, video and audio content, so they can more easily capture students’ attention and accommodate different learning styles.
Promethean Activclassroom solutions are helping educators teach and students learn worldwide with Activboard, the world’s most durable interactive whiteboard technology; Activstudio, a software platform for secondary teaching; and Activprimary, the only product designed specifically for use in primary schools and kindergarten. It also offers wireless hand-held Learner Response Systems that permit instantaneous assessment of pupils’ comprehension of lessons. Beyond the classroom, Promethean offers training and support to ensure maximum results and return on investment, while also hosting the world’s largest online interactive whiteboard community, www.prometheanplanet.com.
Promethean is headquartered in Blackburn in the United Kingdom. Its products are distributed through a network of partners and inspire millions of learners in more than 90 countries.
Press enquiries:
Promethean Press
Waggener Edstrom Worldwide
Tel: +44(0)20 7632 3905
Email: Prometheanpress@WaggenerEdstrom.com
Tracey McLaine
Head of PR, Promethean Ltd.
Tel: + 44 (0)1254 290752
Email: Tracey.McLaine@prometheanworld.com