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5 questions you should ask your web developer before hiring him

It is very critical to hire a good web developer. This is the person who will be creating the online presence of your website and get your customers. It is therefore important to hire the right person. Here are 5 questions you should ask your web developer before hiring him.

1. Who will own the site when it’s done?

Ask whether the domain name and hosting package will be set up in your name or not. It is best to have your own domain name and hosting package; this way you will retain control over it. Don’t hire someone who insists on registering the website on their own name.

2. Which other websites have you designed?

You should ask this question and find out visit those sites to see how they are. This way you will be able to get an idea about their work. If you like the web developer’s previous works, then there is high chance that you will like the website that he or she will create for you.

3. How will you make sure that prospective customers will find my site?

With this question, you will be able to find out whether the web developer is aware of the concept of search engine optimization (SEO). If the web developer doesn’t know SEO, then your website will be of no use as it will fail to attract prospective customers.

4. How will my website fit into the marketing mix?

Most business have their website as their main marketing tool. The web developer should understand how to incorporate the website into the marketing plan of the company.

5. How much will it cost?

You should have an idea about the cost of developing the website. Some factors affect the cost of a site; for example, the number of pages, SEO strategy used, etc.
These questions will help you to judge the web developer. Once you are satisfied with all these answers, you can decide to hire the person for developing your website.

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4 tips on designing a high converting website

Most businesses have their own websites now. But some websites convert best, whereas the others don’t. Here are some tricks to design a high conversion website.

Make website easy and straightforward

Your website must be easy to search and browse. You can use strategies like making similar product recommendations, product reviews, a large ‘call-to-action’ button, etc. The site should be easy to browse for both regular users and first time users.

Test the checkout process length

If the checkout process is too long, the conversion rate may decrease. But shortening the checkout process is not the only way to increase the conversion rate. You can include upsell features during the checkout process and keep the user’s cart items in view. You can have a progress indicator, which shows how much processing of the order has been completed. These features increase conversion rate of the website.

Build lifetime customer value

You should remarket to your customers. Based on their previous purchase or from their social network profiles, recommend products. You can check out the customers’ ‘likes’ on music, games, movies, etc. and make suggestions on various products they can purchase.

Make good use of words and graphics

Oversized graphic with a call to action will make highest converting pages. This way you will get customer’s attention and get them involved in browsing. Combining this action with social recommendations and remarketing efforts can get you positive results.

Using these tips you will be able to increase your customer base. You should also focus on search engine optimization and try to develop good content for your website. You will be surprised to find out how your conversion rate increases.

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